Oct. 9, 2025
The Goldenrod Gold Rush

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For years, I blamed goldenrod for my fall allergies - until allergy testing proved I was wrong. Discover why this golden 'weed' is innocent, what's really making you sneeze, and why goldenrod might be the most important pollinator plant in North America. Spoiler: It's hosting the feeding frenzy of the year.
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Welcome back to Secret Pollinators, the podcast that reveals
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the hidden heroes keeping our world in bloom. I'm your host,
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Kelly from Montana. Today we're diving into what
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might be the most misunderstood plant in North America and
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the absolute pollinator paradise it creates every
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fall. Picture this. It's late August, early September.
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While most of your garden flowers are fading, suddenly, the roadsides
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and wild spaces explode in brilliant gold.
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Fields that were green just a few days ago are now painted in
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sunshine yellow. And if you get close enough to listen,
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you'll hear something that sounds like a stadium
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crowd. That's not wind, and it's not
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your imagination. That's hundreds and sometimes
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thousands of pollinators staging the greatest feeding
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frenzy of the entire year.
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Beetles, butterflies, bees,
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flies, wasps. Everyone shows up for this party
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and the host, the plant that everyone blames for their
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fall allergies. And including me. But that actually might be
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the most important pollinator resource on the continent.
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This is episode 10, the Goldenrod Gold Rush, and you're
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about to discover why this golden wildflower is worth its
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weight. Well, in gold,
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the great allergy mythology.
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Let's get this out of the way right now, because it's the biggest botanical
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injustice in North America. Goldenrod does not
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cause your fall allergies. And I know this from
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personal experience, because for years and years and
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years, I thought I was allergic to goldenrod.
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Every September, like clockwork,
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the sneezing would start. Itchy eyes,
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congestion, you know, the whole miserable package. And every
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September, those golden fields would light up the roadsides.
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So naturally, I blamed the bright yellow plant I could actually
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see. It Made perfect sense, right?
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Wrong. It wasn't until I started learning about native pollinators
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and native plants that I discovered the truth.
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I'd been blaming an innocent plant for years.
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The real culprit? Ragweed. Small green,
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boring ragweed that was growing right next to the goldenrod
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the whole time. Here's what's happening.
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Both goldenrod and ragweed bloom at exactly the same
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time in late summer and fall. Golden gold goldenrod is
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gorgeous. Bright yellow, showy,
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impossible to miss. Ragweed is
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small, green, inconspicuous, and grows
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in the same places. So when people start sneezing
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in September and they look around and see bright yellow goldenrod
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everywhere, like I did, case closed, right?
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Here's the science. Goldenrod pollen is
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heavy, sticky, and designed to be carried by insects.
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It physically cannot become airborne in the quantities needed
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to cause allergies. Ragweed pollen, on the
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other hand, is tiny, light, and specifically
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evolved to travel on the Wind. A single ragweed
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plant can produce a billion pollen grains that can travel hundreds
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of miles. When I finally understood this,
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I decided to get allergy testing. And sure enough,
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the results confirmed it. No goldenrod allergy,
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but ragweed, highly allergic.
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There it was in black and white and years of blaming the wrong
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plant. Sorry, goldenrod.
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The pollen making you sneeze is invisible and everywhere. The golden
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rod you're blaming is actually helping your ecosystem by feeding thousands
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of pollinators. It's like blaming the ambulance for the accident.
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They're both present, but one is actually there to help.
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I felt terrible when I realized what I'd been doing.
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I'd been vilifying this incredible native plant that was supporting
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so much wildlife. And all because it had the audacity to
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be visible, while ragweed committed its crimes in anonymity.
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So every time you see goldenrod and think,
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that's making me sneeze, remember, you're looking
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at one of the most important wildlife resources in your region, while the actual
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culprit is literally standing right next to it.
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The goldenrod bloom phenomenon. Now let's
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talk about why goldenrod is so incredibly important.
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In most temperate regions, goldenrod represents the last major
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nectar and pollen source before winter. And when I say major,
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I mean absolutely massive. We're talking about
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a plant that can produce flowers for four to six weeks straight during
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a time when almost everything else has finished blooming.
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There are over 120 species of goldenrod in North
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America, and they bloom in succession from late July through
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October, depending on your region and elevation. This means that
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when one goldenrod species finishes, another is just
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getting started. It's like a relay race of golden abundance.
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Abundance and the flowers themselves are
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pollinator engineering masterpieces. Each of those bright
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yellow plumes you see is actually made up of hundreds of tiny
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individual flowers, each producing nectar and
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pollen. A single goldenrod plant might have thousands
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of individual flowers, and a goldenrod patch might have
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millions. For pollinators preparing for
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winter, this is like discovering a Las Vegas buffet
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in the middle of the desert. Bees need to pack on weight and
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store provisions for winter. Butterflies migrating south need fuel
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for their journeys. And late season pollinators need energy
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to complete their life cycles. All goldenrod provides all
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of this in abundance. It's really incredible.
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Research shows that goldenrod can support over 100 different species
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of native bees, plus countless butterflies,
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beetles, flies and other pollinators.
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In late summer and fall, goldenrod patches can host more
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pollinator diversity than any other plant in the
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landscape. It's not just A food source.
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It's the food source, the all you can eat buffet that
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keeps the entire pollinator communities alive.
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The specialist gold miners. Now here's
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where goldenrod gets really interesting.
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While most pollinators treat goldenrod like a convenient restaurant,
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some bees have become such goldenrod specialists
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that they've literally evolved their entire life cycles around it.
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Meet the goldenrod specialists.
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Bees that have put all their evolutionary eggs literally
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in one golden basket. Take the appropriately
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named goldenrod cellophane bee.
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This bee emerges in late summer for one reason
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only, goldenrod. The females
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time their emergence perfectly with goldenrod bloom. They collect
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only goldenrod pollen and provision their nests exclusively
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with goldenrod resources. If goldenrod doesn't
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bloom, their entire generation fails.
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These specialists often look different from other bees in
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the family. They've evolved longer tongues,
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perfectly sized for goldenrod flower depths. Their pollen
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collecting hairs match goldenrod pollen size.
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Their flight season compresses into a narrow window
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matching peak goldenrod bloom.
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They're so specialized that some goldenrod bee
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species only visit one to two goldenrod species
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out of the entire 120 available.
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And it's not just one species. There are dozens
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of goldenrod specialist bees across North America.
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The goldenrod soldier beetle times
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its entire adult life stage to goldenrod bloom.
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Certain hoverfly species specifically
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work goldenrod flowers. This level of specialization
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means that when we remove goldenrod from our landscapes,
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when we mow it down as a weed or blame it for allergies,
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we're not just removing a pretty flower. We're potentially
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eliminating the only food source for an entire bee species.
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We're breaking evolutionary partnerships that took
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thousands of years to develop. These specialist
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pollinators are like gold miners during the California gold rush.
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They've traveled here for only one thing. They've specialized
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all their tools for extracting it. And if the gold runs
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out, they're finished. Except the
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gold is actually goldenrod and the miners are bees.
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The monarch migration lifeline.
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Let's talk about the most famous goldenrod visitors.
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Monarch butterflies. For monarchs making their incredible
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journey from Canada and the northern United States to Mexico,
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which is a journey of up to like 3,000 miles.
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Goldenrod represents critical fueling stations along their
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route. Think about what monarchs need
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to accomplish. I never really thought about it before, but they need to gain
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enough weight to survive a multi week journey.
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They need enough energy to fly hundreds of miles without stopping.
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They need to arrive in Mexico with sufficient fat reserves
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to survive the entire winter without eating. This is
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like trying to bulk up for a marathon while actually running the
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marathon. Goldenrod blooms along
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the entire monarch migration route at exactly the time monarchs are
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traveling south. It's like someone strategically placed gas
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stations. Every 50 miles along a highway, Monarchs stop
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at goldenrod patches, tank up on high energy nectar
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and continue their journey. Research using tracking
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technology has shown that monarchs with access to abundant goldenrod
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populations have higher survival rates and arrive in Mexico in
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better condition than monarchs without goldenrod recess access
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resources. Oh, my gosh. Sorry.
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Some researchers estimate that goldenrod availability might
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influence whether individual monarchs successfully complete migration.
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But it's not just monarchs. Red admiral butterflies,
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Painted ladies, Common buckeyes,
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clouded sulfurs. Dozens of butterfly species use
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goldenrod as a critical fall nectar source. Many of these are also
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long distant migrants. But others are just trying to squeeze
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in one last generation before winter. When you protect
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goldenrod habitat, you're not just helping local pollinators,
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you're supporting continental scale migration patterns.
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You're providing fuel for journeys that span thousands of miles.
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You're helping insects accomplish some of the most remarkable navigational
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and endurance feats in the natural world.
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That roadside patch of goldenrod you drive past,
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it might be the difference between a monarch reaching Mexico or
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not. The goldenrod guild.
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Now let's talk about the sheer diversity of the goldenrod pollinator
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party. This isn't just bees and butterflies.
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Goldenrod attracts one of the most diverse insect assemblages
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you'll find anywhere. Bees first.
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Bumblebees. Both spring species finishing their life
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cycles and fall species just getting started. Work goldenrod
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intensively. Sweat bees, mining bees,
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leaf cutter bees, mason bees. Basically, if it's a bee,
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it visits goldenrod butterflies next.
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Monarchs get the headlines. But goldenrod hosts
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crescents, checkerspots, sulfurs, blues skippers.
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The full butterfly diversity of fall.
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On a good day, you might count up to 20 butterfly species
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on a single goldenrod patch. And then the beetles.
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Soldier beetles, tumbling flower beetles, blister beetles.
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They're eating pollen, hunting prey and accidentally pollinating while
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going about their business. Some beetles use goldenrod flowers as
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mating grounds and others just like the free buffet.
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And then the flies show up. Hoverflies,
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bee flies, even mosquitoes and midges visit goldenrod.
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Many are excellent pollinators, all at transferring pollen
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while feeding. And the wasps.
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Paper wasps, yes. Yellow jackets,
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mud daubers, spider wasps. They're collecting
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nectar to field their final generation of the year. Many are
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also hunting other insects on goldenrod, providing a natural pest
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control. So stand in a goldenrod
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patch on a sunny October and
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you're standing in one of the most biologically diverse Ecosystems in North
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America. More species, more individuals,
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more interactions per square foot than almost anywhere else
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in the landscape. This is very valuable real estate.
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And this isn't just a flower. It's a community hub,
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a meeting place, a resource concentration that draws
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together the full diversity of pollinating insects for one last
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golden celebration before winter.
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The conservation gold mine.
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Here's the conservation angle that makes goldenrod absolutely critical.
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It's easy. Goldenrod is one
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of the lowest maintenance, highest impact plants you can establish for pollinator
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conservation. First, it's native.
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Across most of North America, various goldenrod species grow
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naturally in zones three through nine, which covers pretty much the entire
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continental United States and most of Canada.
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You're not including anything exotic. You're restoring
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what was already there, and that's important.
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Second, it's tough. Goldenrod grows in
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poor soil, drought conditions, full sun,
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partial shade, wetlands, prairies,
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roadsides, disturbed areas, basically anywhere.
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And it's nearly impossible to kill.
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If you want to establish goldenrod, fall is actually the perfect
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time to plant seeds. Goldenrod seeds need cold stratification,
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that period of cold conditions that breaks their dormancy.
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When you plant seeds in the fall, winter naturally provides that cold
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treatment. And then they'll germinate in the spring. When conditions are ripe,
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just scatter seeds on soil, press them lightly into contact
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with the ground, and let nature do the rest.
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You can also plant container grown plants in the spring or fall,
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but direct seeding in autumn often works beautifully
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and costs almost nothing. Third,
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it spreads. Once established,
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goldenrod forms persistent colonies that
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expand gradually through rhizomes and self seeding. Plant it
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once and you've created a pollinator habitat that will function for
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decades with zero maintenance. And fourth,
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it's beautiful. Unlike some native plants that
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look weedy, goldenrod is show stopping. That bright
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yellow display catches attention, and it helps people understand that
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native plants can be gorgeous. Conservation organizations
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are increasingly focusing on goldenrod restoration.
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Highway departments are establishing goldenrod strips along roadways.
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Community groups are converting unused fields into goldenrod meadows.
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Every goldenrod plant you establish is a pollinator gas
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station that will operate for decades.
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The golden opportunity. So here's
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what we've learned. The plant that everyone blames
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for allergies is actually innocent.
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The weed people mowed down is one of our most valuable
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wildlife resources. And those golden flowers blazing
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across fall fields are hosting some of the most important ecological
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interactions of the entire year. The next
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time you see goldenrod lighting up a roadside or a field, don't think weeds
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or allergies, think gold rush,
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because that's exactly what's happening. Hundreds of pollinators
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are rushing to claim their stake in the most valuable late season resource
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available. And maybe this fall you'll
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let that goldenrod in your garden grow. Let it bloom.
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Let it host the party. In a world where pollinators
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face increasing challenges, sometimes the most important
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thing we can do is is recognize the golden opportunities
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that were hiding in plain sight all along.
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The Goldenrod Challenge. Alright, it's that time
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again. Here's your mission if you choose to accept it.
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Find goldenrod. And I promise it's easier than you think.
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And spend a few minutes observing a goldenrod patch.
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Count how many different types of pollinators you can identify.
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Bees, butterflies, beetles, flies, wasps.
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You'll see incredible diversity in one
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place. And be sure to share your goldenrod visitors
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on our Facebook page. Secret Pollinators Using
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Secret Pollinators and GoldenGoldRush.
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And if you're feeling really bold, take a photo of
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goldenrod and ragweed growing side by side. Help us
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bust the allergy myth once and for all. Share those comparison
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photos with GoldenRodTruth and
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let's educate people about which plant is really responsible for
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the fall sneezes. And if you have space and
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it's appropriate for your region, consider establishing a goldenrod
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patch this fall. Whether it's scattering seeds
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in a corner of your yard, or protecting an existing
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stand from the mower, or planting seeds in a flower
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pot, you're creating pollinator infrastructure
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that will function for decades.
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And please remember if you can, to leave
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me a review on your podcast platform if this episode changed
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how you see that goldenrod plant you've been ignoring
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or wrongly blaming. Like me, every review helps
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other people discover the secret pollinators and the golden opportunities
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all around us. And next this
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week, we're uncovering the butterfly deception,
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the surprising truth about these beloved pollinators
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and why everything you think you know about butterflies might be
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wrong. We'll explore which butterflies
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are actually the pollination powerhouses, which ones
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are just the pretty freeloaders, and why some of our most important
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butterfly pollinators. Pollinators are the ones nobody
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notices. Until then,
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keep watching for the secret pollinators. They're swarming
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that golden plant everyone told you was causing allergies.
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They're fueling up for incredible journeys and staging
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the greatest feeding frenzy of the year.
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I'm Kelly from Montana, and this has been the Secret Pollinators
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podcast. Please subscribe wherever you get your podcasts.
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And remember, the truth is blooming in golden
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abundance. You just need to stop blaming it for
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what Ragweed did.
00:00:05,120 --> 00:00:08,680
Welcome back to Secret Pollinators, the podcast that reveals
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the hidden heroes keeping our world in bloom. I'm your host,
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Kelly from Montana. Today we're diving into what
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might be the most misunderstood plant in North America and
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the absolute pollinator paradise it creates every
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fall. Picture this. It's late August, early September.
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While most of your garden flowers are fading, suddenly, the roadsides
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and wild spaces explode in brilliant gold.
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Fields that were green just a few days ago are now painted in
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sunshine yellow. And if you get close enough to listen,
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you'll hear something that sounds like a stadium
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crowd. That's not wind, and it's not
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your imagination. That's hundreds and sometimes
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thousands of pollinators staging the greatest feeding
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frenzy of the entire year.
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Beetles, butterflies, bees,
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flies, wasps. Everyone shows up for this party
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and the host, the plant that everyone blames for their
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fall allergies. And including me. But that actually might be
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the most important pollinator resource on the continent.
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This is episode 10, the Goldenrod Gold Rush, and you're
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about to discover why this golden wildflower is worth its
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weight. Well, in gold,
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the great allergy mythology.
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Let's get this out of the way right now, because it's the biggest botanical
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injustice in North America. Goldenrod does not
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cause your fall allergies. And I know this from
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personal experience, because for years and years and
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years, I thought I was allergic to goldenrod.
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Every September, like clockwork,
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the sneezing would start. Itchy eyes,
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congestion, you know, the whole miserable package. And every
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September, those golden fields would light up the roadsides.
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So naturally, I blamed the bright yellow plant I could actually
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see. It Made perfect sense, right?
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Wrong. It wasn't until I started learning about native pollinators
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and native plants that I discovered the truth.
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I'd been blaming an innocent plant for years.
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The real culprit? Ragweed. Small green,
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boring ragweed that was growing right next to the goldenrod
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the whole time. Here's what's happening.
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Both goldenrod and ragweed bloom at exactly the same
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time in late summer and fall. Golden gold goldenrod is
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gorgeous. Bright yellow, showy,
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impossible to miss. Ragweed is
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small, green, inconspicuous, and grows
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in the same places. So when people start sneezing
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in September and they look around and see bright yellow goldenrod
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everywhere, like I did, case closed, right?
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Here's the science. Goldenrod pollen is
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heavy, sticky, and designed to be carried by insects.
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It physically cannot become airborne in the quantities needed
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to cause allergies. Ragweed pollen, on the
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other hand, is tiny, light, and specifically
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evolved to travel on the Wind. A single ragweed
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plant can produce a billion pollen grains that can travel hundreds
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of miles. When I finally understood this,
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I decided to get allergy testing. And sure enough,
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the results confirmed it. No goldenrod allergy,
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but ragweed, highly allergic.
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There it was in black and white and years of blaming the wrong
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plant. Sorry, goldenrod.
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The pollen making you sneeze is invisible and everywhere. The golden
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rod you're blaming is actually helping your ecosystem by feeding thousands
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of pollinators. It's like blaming the ambulance for the accident.
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They're both present, but one is actually there to help.
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I felt terrible when I realized what I'd been doing.
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I'd been vilifying this incredible native plant that was supporting
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so much wildlife. And all because it had the audacity to
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be visible, while ragweed committed its crimes in anonymity.
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So every time you see goldenrod and think,
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that's making me sneeze, remember, you're looking
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at one of the most important wildlife resources in your region, while the actual
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culprit is literally standing right next to it.
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The goldenrod bloom phenomenon. Now let's
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talk about why goldenrod is so incredibly important.
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In most temperate regions, goldenrod represents the last major
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nectar and pollen source before winter. And when I say major,
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I mean absolutely massive. We're talking about
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a plant that can produce flowers for four to six weeks straight during
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a time when almost everything else has finished blooming.
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There are over 120 species of goldenrod in North
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America, and they bloom in succession from late July through
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October, depending on your region and elevation. This means that
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when one goldenrod species finishes, another is just
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getting started. It's like a relay race of golden abundance.
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Abundance and the flowers themselves are
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pollinator engineering masterpieces. Each of those bright
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yellow plumes you see is actually made up of hundreds of tiny
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individual flowers, each producing nectar and
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pollen. A single goldenrod plant might have thousands
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of individual flowers, and a goldenrod patch might have
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millions. For pollinators preparing for
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winter, this is like discovering a Las Vegas buffet
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in the middle of the desert. Bees need to pack on weight and
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store provisions for winter. Butterflies migrating south need fuel
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for their journeys. And late season pollinators need energy
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to complete their life cycles. All goldenrod provides all
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of this in abundance. It's really incredible.
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Research shows that goldenrod can support over 100 different species
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of native bees, plus countless butterflies,
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beetles, flies and other pollinators.
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In late summer and fall, goldenrod patches can host more
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pollinator diversity than any other plant in the
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landscape. It's not just A food source.
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It's the food source, the all you can eat buffet that
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keeps the entire pollinator communities alive.
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The specialist gold miners. Now here's
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where goldenrod gets really interesting.
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While most pollinators treat goldenrod like a convenient restaurant,
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some bees have become such goldenrod specialists
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that they've literally evolved their entire life cycles around it.
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Meet the goldenrod specialists.
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Bees that have put all their evolutionary eggs literally
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in one golden basket. Take the appropriately
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named goldenrod cellophane bee.
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This bee emerges in late summer for one reason
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only, goldenrod. The females
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time their emergence perfectly with goldenrod bloom. They collect
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only goldenrod pollen and provision their nests exclusively
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with goldenrod resources. If goldenrod doesn't
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bloom, their entire generation fails.
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These specialists often look different from other bees in
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the family. They've evolved longer tongues,
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perfectly sized for goldenrod flower depths. Their pollen
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collecting hairs match goldenrod pollen size.
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Their flight season compresses into a narrow window
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matching peak goldenrod bloom.
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They're so specialized that some goldenrod bee
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species only visit one to two goldenrod species
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out of the entire 120 available.
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And it's not just one species. There are dozens
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of goldenrod specialist bees across North America.
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The goldenrod soldier beetle times
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its entire adult life stage to goldenrod bloom.
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Certain hoverfly species specifically
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work goldenrod flowers. This level of specialization
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means that when we remove goldenrod from our landscapes,
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when we mow it down as a weed or blame it for allergies,
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we're not just removing a pretty flower. We're potentially
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eliminating the only food source for an entire bee species.
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We're breaking evolutionary partnerships that took
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thousands of years to develop. These specialist
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pollinators are like gold miners during the California gold rush.
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They've traveled here for only one thing. They've specialized
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all their tools for extracting it. And if the gold runs
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out, they're finished. Except the
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gold is actually goldenrod and the miners are bees.
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The monarch migration lifeline.
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Let's talk about the most famous goldenrod visitors.
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Monarch butterflies. For monarchs making their incredible
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journey from Canada and the northern United States to Mexico,
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which is a journey of up to like 3,000 miles.
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Goldenrod represents critical fueling stations along their
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route. Think about what monarchs need
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to accomplish. I never really thought about it before, but they need to gain
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enough weight to survive a multi week journey.
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They need enough energy to fly hundreds of miles without stopping.
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They need to arrive in Mexico with sufficient fat reserves
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to survive the entire winter without eating. This is
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like trying to bulk up for a marathon while actually running the
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marathon. Goldenrod blooms along
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the entire monarch migration route at exactly the time monarchs are
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traveling south. It's like someone strategically placed gas
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stations. Every 50 miles along a highway, Monarchs stop
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at goldenrod patches, tank up on high energy nectar
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and continue their journey. Research using tracking
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technology has shown that monarchs with access to abundant goldenrod
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populations have higher survival rates and arrive in Mexico in
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better condition than monarchs without goldenrod recess access
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resources. Oh, my gosh. Sorry.
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Some researchers estimate that goldenrod availability might
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influence whether individual monarchs successfully complete migration.
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But it's not just monarchs. Red admiral butterflies,
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Painted ladies, Common buckeyes,
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clouded sulfurs. Dozens of butterfly species use
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goldenrod as a critical fall nectar source. Many of these are also
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long distant migrants. But others are just trying to squeeze
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in one last generation before winter. When you protect
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goldenrod habitat, you're not just helping local pollinators,
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you're supporting continental scale migration patterns.
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You're providing fuel for journeys that span thousands of miles.
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You're helping insects accomplish some of the most remarkable navigational
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and endurance feats in the natural world.
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That roadside patch of goldenrod you drive past,
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it might be the difference between a monarch reaching Mexico or
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not. The goldenrod guild.
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Now let's talk about the sheer diversity of the goldenrod pollinator
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party. This isn't just bees and butterflies.
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Goldenrod attracts one of the most diverse insect assemblages
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you'll find anywhere. Bees first.
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Bumblebees. Both spring species finishing their life
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cycles and fall species just getting started. Work goldenrod
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intensively. Sweat bees, mining bees,
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leaf cutter bees, mason bees. Basically, if it's a bee,
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it visits goldenrod butterflies next.
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Monarchs get the headlines. But goldenrod hosts
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crescents, checkerspots, sulfurs, blues skippers.
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The full butterfly diversity of fall.
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On a good day, you might count up to 20 butterfly species
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on a single goldenrod patch. And then the beetles.
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Soldier beetles, tumbling flower beetles, blister beetles.
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They're eating pollen, hunting prey and accidentally pollinating while
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going about their business. Some beetles use goldenrod flowers as
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mating grounds and others just like the free buffet.
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And then the flies show up. Hoverflies,
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bee flies, even mosquitoes and midges visit goldenrod.
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Many are excellent pollinators, all at transferring pollen
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while feeding. And the wasps.
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Paper wasps, yes. Yellow jackets,
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mud daubers, spider wasps. They're collecting
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nectar to field their final generation of the year. Many are
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also hunting other insects on goldenrod, providing a natural pest
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control. So stand in a goldenrod
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patch on a sunny October and
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you're standing in one of the most biologically diverse Ecosystems in North
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America. More species, more individuals,
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more interactions per square foot than almost anywhere else
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in the landscape. This is very valuable real estate.
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And this isn't just a flower. It's a community hub,
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a meeting place, a resource concentration that draws
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together the full diversity of pollinating insects for one last
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golden celebration before winter.
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The conservation gold mine.
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Here's the conservation angle that makes goldenrod absolutely critical.
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It's easy. Goldenrod is one
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of the lowest maintenance, highest impact plants you can establish for pollinator
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conservation. First, it's native.
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Across most of North America, various goldenrod species grow
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naturally in zones three through nine, which covers pretty much the entire
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continental United States and most of Canada.
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You're not including anything exotic. You're restoring
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what was already there, and that's important.
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Second, it's tough. Goldenrod grows in
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poor soil, drought conditions, full sun,
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partial shade, wetlands, prairies,
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roadsides, disturbed areas, basically anywhere.
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And it's nearly impossible to kill.
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If you want to establish goldenrod, fall is actually the perfect
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time to plant seeds. Goldenrod seeds need cold stratification,
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that period of cold conditions that breaks their dormancy.
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When you plant seeds in the fall, winter naturally provides that cold
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treatment. And then they'll germinate in the spring. When conditions are ripe,
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just scatter seeds on soil, press them lightly into contact
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with the ground, and let nature do the rest.
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You can also plant container grown plants in the spring or fall,
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but direct seeding in autumn often works beautifully
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and costs almost nothing. Third,
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it spreads. Once established,
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goldenrod forms persistent colonies that
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expand gradually through rhizomes and self seeding. Plant it
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once and you've created a pollinator habitat that will function for
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decades with zero maintenance. And fourth,
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it's beautiful. Unlike some native plants that
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look weedy, goldenrod is show stopping. That bright
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yellow display catches attention, and it helps people understand that
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native plants can be gorgeous. Conservation organizations
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are increasingly focusing on goldenrod restoration.
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Highway departments are establishing goldenrod strips along roadways.
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Community groups are converting unused fields into goldenrod meadows.
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Every goldenrod plant you establish is a pollinator gas
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station that will operate for decades.
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The golden opportunity. So here's
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what we've learned. The plant that everyone blames
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for allergies is actually innocent.
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The weed people mowed down is one of our most valuable
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wildlife resources. And those golden flowers blazing
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across fall fields are hosting some of the most important ecological
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interactions of the entire year. The next
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time you see goldenrod lighting up a roadside or a field, don't think weeds
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or allergies, think gold rush,
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because that's exactly what's happening. Hundreds of pollinators
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are rushing to claim their stake in the most valuable late season resource
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available. And maybe this fall you'll
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let that goldenrod in your garden grow. Let it bloom.
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Let it host the party. In a world where pollinators
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face increasing challenges, sometimes the most important
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thing we can do is is recognize the golden opportunities
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that were hiding in plain sight all along.
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The Goldenrod Challenge. Alright, it's that time
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again. Here's your mission if you choose to accept it.
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Find goldenrod. And I promise it's easier than you think.
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And spend a few minutes observing a goldenrod patch.
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Count how many different types of pollinators you can identify.
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Bees, butterflies, beetles, flies, wasps.
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You'll see incredible diversity in one
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place. And be sure to share your goldenrod visitors
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on our Facebook page. Secret Pollinators Using
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Secret Pollinators and GoldenGoldRush.
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And if you're feeling really bold, take a photo of
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goldenrod and ragweed growing side by side. Help us
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bust the allergy myth once and for all. Share those comparison
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photos with GoldenRodTruth and
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let's educate people about which plant is really responsible for
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the fall sneezes. And if you have space and
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it's appropriate for your region, consider establishing a goldenrod
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patch this fall. Whether it's scattering seeds
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in a corner of your yard, or protecting an existing
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stand from the mower, or planting seeds in a flower
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pot, you're creating pollinator infrastructure
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that will function for decades.
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And please remember if you can, to leave
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me a review on your podcast platform if this episode changed
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how you see that goldenrod plant you've been ignoring
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or wrongly blaming. Like me, every review helps
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other people discover the secret pollinators and the golden opportunities
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all around us. And next this
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week, we're uncovering the butterfly deception,
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the surprising truth about these beloved pollinators
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and why everything you think you know about butterflies might be
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wrong. We'll explore which butterflies
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are actually the pollination powerhouses, which ones
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are just the pretty freeloaders, and why some of our most important
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butterfly pollinators. Pollinators are the ones nobody
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notices. Until then,
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keep watching for the secret pollinators. They're swarming
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that golden plant everyone told you was causing allergies.
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They're fueling up for incredible journeys and staging
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the greatest feeding frenzy of the year.
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I'm Kelly from Montana, and this has been the Secret Pollinators
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podcast. Please subscribe wherever you get your podcasts.
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And remember, the truth is blooming in golden
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abundance. You just need to stop blaming it for
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what Ragweed did.